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The Webflow AI search readiness checklist

Get your Webflow site found and cited by ChatGPT, Perplexity, Claude and Google AI. On any plan. Fifteen checks, each with how strong the evidence is and where to fix it in Webflow.

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What's inside

What AI search needs from your site, in fifteen checks you can run on any Webflow plan.

More buyers now ask ChatGPT, Perplexity or Google's AI Mode before they ever see a search result. Webflow launched its own AEO tools in 2026, but only for Enterprise. This checklist covers the same ground for any Webflow site, on any plan.

Good news first: Google says there is no special optimisation, file or schema needed to appear in its AI features. Solid SEO is the foundation. Most of this list is about doing the basics properly, and making your site easy to quote.

Nick BazuinRobin Busch
Nick & Robin
Founders of Digitalmakers
01

Can AI reach your site?

Crawlers, JavaScript, indexing in Google and Bing, and whether Brave knows you.

02

Can AI understand you?

Titles, a plain page about who you are, answers first, quotable facts, authors and structured data.

03

Will AI recommend you?

Mentions outside your own site, the best-of lists in your field and real reviews.

04

Can you see it working?

AI traffic in your analytics, and a monthly test of the questions your buyers ask.

What you can safely skip

Five things that sound important but won't move the needle.

Plenty of AI search advice is noise. Skip these and put your time into the fifteen checks.

  • llms.txt as a ranking lever Webflow lets you upload one. Google doesn't use it. Fine to have, don't expect anything from it.
  • Special "AI schema" or AI text files Google says none are needed.
  • Rewriting pages into short chunks for AI Write for people; clear structure is enough.
  • Changing dates without changing content A fresh date on an old page is not freshness.
  • Buying your way onto a list Mentions only count when they're earned.

Questions

What people ask about AI search.

Nick Bazuin

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01

What is AI search?

01

What is AI search?

Search where tools such as ChatGPT, Perplexity, Copilot and Google's AI Overviews answer a question directly and cite a few sources, instead of showing a list of links.

AI search, ChatGPT

01

How do I get my website cited by ChatGPT?

01

How do I get my website cited by ChatGPT?

Make sure AI crawlers can reach your pages, answer the question in the first lines of each page, use clear question-based headings and FAQs, and keep facts such as prices and dates current.

ChatGPT, Citations

01

What is AEO?

01

What is AEO?

Answer engine optimisation: structuring content so AI assistants and answer engines can find it, understand it and quote it in their answers.

AEO, Definitions

01

Is AEO different from SEO?

01

Is AEO different from SEO?

It builds on SEO. Crawlable pages, good titles and authority still matter; AEO adds direct answers, question-based headings, structured data and content that is easy to quote.

AEO, SEO

01

Should I allow AI crawlers on my site?

01

Should I allow AI crawlers on my site?

If you want to be cited, yes. Check that crawlers such as OAI-SearchBot, GPTBot and PerplexityBot are not blocked in your robots.txt or by your firewall.

Crawlers, robots.txt

01

Does structured data help with AI search?

01

Does structured data help with AI search?

It helps machines understand what a page is about. FAQ, article and organisation markup make your facts easier to find and extract.

Structured data, Schema

01

Is the checklist free?

01

Is the checklist free?

Yes. Fill in the short form and the checklist is yours, with no call or commitment needed.

Checklist, Free

Want us to check it for you?

We run the fifteen checks on your Webflow site and test ten buyer questions in ChatGPT, Perplexity, Claude and Google AI Mode. You get a short report with what to fix first.

Nick BazuinRobin Busch
Talk to Nick or Robin
30 minutes · online · free
In the check you get
  • The fifteen checks run on your Webflow site
  • Ten buyer questions tested in four AI tools
  • A short report with what to fix first

or mail nick@digitalmakers.nl